How to open a specific on IOs?

Hey,

I found this on the wiki:
IR.AddListener(IR.EVENT_START, 0, function(){ // OS Windows
IR.Execute("http://iridiummobile.net"); // Example of the link
IR.Execute("mailto:contact@iridiummobile.ru"); // Write an e-mail through the mail agent
IR.Execute("cmd"); // Activate the command string
IR.Execute("calc"); // Activate the calculator
IR.Execute("c:\\Program Files\\iRidium\\iRidium.exe"); // Start the app


// iOS - iPhone
IR.Execute("http://iridiummobile.net"); // Example of the link
IR.Execute("mailto:contact@iridiummobile.ru"); // Write an e-mail through the mail agent
IR.Execute("tel:+1234567890"); // Call on the phone
IR.Execute("sms:+1234567890"); // Send an SMS
IR.Execute("music:"); // Open the app for listening to music
IR.Execute("videos:"); // Open the app for watching videos
IR.Execute("ibooks://"); // Open the app for reading e-books
IR.Execute("fb://feed"); // Open the Facebook app
IR.Execute("twitter://"); // Open the Twitter app

// iOS - iPad
IR.Execute("http://iridiummobile.net"); // Example of the link
IR.Execute("mailto:contact@iridiummobile.ru"); // Write an e-mail through the mail agent
IR.Execute("music:"); // Open the app for listening to music
IR.Execute("videos:"); // Open the app for watching videos
IR.Execute("ibooks://"); // Open the app for reading e-books
IR.Execute("fb://feed"); // Open the Facebook app
IR.Execute("twitter://"); // Open the Twitter app

// OS Android
IR.Execute("http://iridiummobile.net"); // Example of the link
IR.Execute("mailto:contact@iridiummobile.ru"); // Write an e-mail through the mail agent
IR.Execute("tel:+1234567890"); // Call on the phone
IR.Execute("sms:+1234567890"); // Send an SMS
IR.Execute("file:///tmp/android.txt"); // Open the file
});


1) How do I open a specific app (Tata sky mobile : https://itunes.apple.com/in/app/tata-sky-mobile/id385090000?mt=8) in IOs)
2) How do I open the same app on android, or any app on android? as in the example above there is no example to open an app in android.

Any help would be appreciated,
Thanks!
Abhijeet.